With the upcoming launch of Tesla’s Cybertruck, it appears that history is repeating itself. Analyst Adam Jones suggests that Elon Musk’s company may be adopting a strategy reminiscent of Ferrari’s playbook, releasing a limited number of vehicles to drive up demand.
Drawing parallels with Ferrari’s limited series production model, Jones raises the possibility that Tesla might intentionally restrict Cybertruck production to keep demand consistently higher than supply. This approach aims to preserve the allure of exclusivity while focusing on more lucrative product lines.
Musk previously cautioned of a gradual production ramp-up, which has fueled discussions on Wall Street that the Cybertrucks could face restricted production. Jones’ speculation is that this is a deliberate approach to maintain a high demand for the electric pickup.
As far as production goes, there is speculation that the number of Cybertrucks released (projected to be 48,500 in 2024 and 78,000-230,000 in 2025) will fall short of the existing pre-order count which currently exceeds one million. Each pre-order requires a $100 deposit for reservation, totalling a considerable sum in downpayments thus far. Financial institutions such as Morgan Stanley predict that Tesla will release a significantly lower number of Cybertrucks, resulting in a deficit.
Tesla has not commented on these speculations, leaving the industry to ponder the company’s production strategy. Regardless of the approach Tesla takes, the Cybertruck continues to generate high interest. Despite potential deviations from initial promises, the angular electric truck stands out as one of the most intriguing and unique offerings in the EV market, ensuring sustained demand and interest in the coming years.
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